Overcoming the Challenge of Opening or Growing a New Business
Common people believe that it is the government that is constraining businesses. Contrary to popular belief, it is actually the...
Common people believe that it is the government that is constraining businesses. Contrary to popular belief, it is actually the...
Are you self-employed and you currently need financing? Borrowing money as a self-employed person can be very difficult. Your main...
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I have emphasized the importance of using a customer-centric approach in structuring your slides and related discussions. It is important...
While your initial financial summary focuses on the current financing and funds sought, the current financing requirements need to be...
I’ve discussed the importance of building rapport right off the bat. Talk about people and places you have in common—schools,...
Creating a successful elevator pitch to land investor interest is hard work, and it requires a minimum of particular data...
Regardless of the source of the investor contact, I want to reemphasize the importance of obtaining a referral from a...
One of the biggest challenges facing small companies who elect to exit via IPO is obtaining analyst and media coverage...
Riskier technology start-ups need to generate a minimum ten times return on invested capital in no longer than ten years...
One of the first filters that investors apply when looking at a company is whether the offering is a feature,...
As an example, we have recently worked with a medical device company that has developed a new method for detecting...
The success of any company is ultimately determined by its ability to attract customers for its products/services. Your funding presentation...
Social media changed the way we engage with everything. If you’re mad because your cable box is broken, you can...
Attribution modeling uses a linear progression of events to attribute value to each campaign in succession. If you saw this...
Start out with a general score for all search terms and move to a more meaningful scoring model over time....
During the on-boarding stage, a customer who qualifies is passed through the on-boarding process. This includes all new customers, or...
First and foremost, marketing automation is the business response to the changing behavior of the modern customer. Whereas sales teams...
The most foolish of assumptions is that you already know how to do automated marketing. The concepts that are the...
Next, you’ll want to emphasize the strength of your team and key individuals; Avoid a verbatim reading of the text...
At this point in the presentation, it should be increasingly apparent whether or not the investor is on board and...
Whereas conferences can be expensive to attend, and many investors who participate may not be suitable (for example, they do...
The number-one mistake with CTAs is asking people to do something when you know they don’t want to do it....
First and foremost, marketing automation is the business response to the changing behavior of the modern customer. Whereas sales teams...
Take an objective look at your planned product offering and determine its highest and best possible benefit to your target...
Too much involvement, even from well-intentioned investors, is also something to be cautious about. Famed entrepreneur Richard Branson of Virgin...
Another area that you must highlight relates to the relationship of your solution to pertinent industry standards and platforms used...
There are many related and fundable problems that ultimately boil down and fit into these main categories. As an example,...
The Mediacurrent marketing team uses inbound marketing to build trust, foster relationships, and drive credibility within the open-source software community....
As you gather this data, it is also a good idea to set up a competitor database that is kept...
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